Website Update Instructions

Instructions for updating the Organization's website

The website of the National Land and Housing Organization is an information portal in the field of providing organizational services according as the description of the duties of different departments in the Organization; and considering the necessity for up-to-date information, it should be updated in the required time intervals. In this regard, the esteemed liaisons of the deputies and managements visit the website on a daily basis and, if required, will send the appropriate information to the Public Relations Office to be updated.

The most important items that will be updated on the site include:

1- News and events

2- Announcements, directives, rules and regulations, guidelines

3- Reports and publications

4- Digital service desk, systems links and service information

5- Services and processes information (Service identifier)

6- Intra-Organizational pages related to Deputies and Managements

7- Tenders and bids

8- Content related to national and religious occasions

9- Contact information of the Organization (telephone number, fax number, contact with the Head of the Organization, Deputies and Managers)

10- Website-related general items

2- Titles

- ALT tag when inserting a photo: When inserting a photo and a link, be sure to enter the Title Box. This feature allows a text to replace your content so that if your image is not displayed for any reason, the text you put in the ALT tag will be displayed.

2- Description

These descriptions include 25 to 30 words, which are displayed in search engines below the URL (if you have been noted so far), therefore, do your best to insert the description that reflects the content of your site.

3- Interaction

Search Engines, especially Google, are responsive to the number of your site visits and improve your site ranking.

- Relevant links and important websites are available as useful links.

- The link of the Organization's website has been uploaded on the headquarter’s portal.

4- Insertion of the site keywords

Search engines value this section which in turn affects your site's ranking. Separate keywords with commas! In this way, the possibility of various combinations of your site keywords will be included the least space.

- The ratio of keywords to other words on a page is called keyword density. For example, if there are 100 words on a page and four of them are of the site keywords, the keyword density of that page is 4%. Make sure to adjust a density of about 3 to 20 percent for your site keywords.

- Choose your keywords in combination.

- Insert the words you guess are the most searched by search engines.

- Be sure to separate the keywords with comma.

- Select keywords from the text of the same page.

- Be sure to write the title of your page in keywords.

5- Footnote Insertion Points

- Date of site update

- All the rights of this site belong to the National Land and Housing Organization and the use of its contents without mentioning the source is unrestricted.

6- Web Pages Relationship

- The links on the web pages are in such a way that the visitor shall not use the Back and Forward Buttons repeatedly.

7- Converting the files to PDF

One of the ways to increase website data retrieval by search engines is to enrich the content files. It is better that the PDF files extracted from other formats (such as word, power point, etc.), have the following features:

1- Check your Word fonts being standard before converting it to PDF.

2- Use standard software to convert files to PDF, supporting Persian fonts.

3- PDF files content can be searched using the in-text search tools of Acrobat software.

8- File size

Files uploaded to the site should be compressed and less than 30 MB in size.

9- Make sure to use the <..h> Tags

H Tag allows search engines to better understand of your site content. To apply this feature, select the text of your page in order of importance from the CMS headings.

- Do not use the tag more than twice on one page. Use only for important headlines.

- Do not put the whole page text in these tags; only important headlines and content.

10. Contact us page

This information is available to the public via “About Us” menu.

11- Language

Main language of all portals is Persian. Home page and web page entry must be uploaded in Persian.

12. General format of web writing

Main Title	B Nazanin 14
Subheading	B Nazanin 12
Content Color	Black
Paragraph Text	Nazanin 12
List Content	Numbered and Numberless Lists
Text Alignment	Justify, Direction: RTL
English Texts	Times New Roman 14

13- Sitemap

The portal map has been prepared and its link has been placed on the main page.

The site update date is displayed at the bottom of all pages.